BQ / 2015 / SHIPPED
Aquaris X5
Redefining the mid-range metal aesthetic
The Pivot to Metal
In 2015, the mid-range market was dominated by plastic shells. The X5 was a strategic pivot to elevate the brand perception using genuine metal construction without exceeding the BOM (Bill of Materials) target of a sub-€250 device.
CMF Innovation
We developed a double-anodization process to create a distinct two-tone finish on a unibody frame:
- First Pass: Matte blasting for the main structural grip.
- CNC Masking: Precision milling of the chamfers.
- Second Pass: High-gloss polish on the edges to highlight the slim profile.
Manufacturing Challenges
Integrating NMT (Nano Molding Technology) allowed us to fuse the plastic antenna bands directly into the metal frame, creating a seamless structural bond that passed rigorous drop tests despite the thin profile.